The team supported the day-to-day business by creating various modules & templates to support a read and react promotional strategy. By optimizing the shopping experience to build the brand and drive site conversion, the templates helped set up the business for personalized content. The team also created specialized templates based on the multiple promotional strategies during holidays to drive demand on our biggest days of the year.
The Team: Rebecca Yourkiewicz, Director UX/FEWD, Trenton Brulport, Manager UX, Max Platitsyn, Sr. UX Designer, Tamare Reese, UX Designer & Nathan Loos, UX Designer.